11111

COURSE INTRODUCTION AND APPLICATION INFORMATION


mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Spring
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Develop a design/ brand identity in accordance with a particular market segment
  • Comprehend the role of development a design collection in creation of a brand identity
  • Make positioning analysis of a brand within the fashion market
  • Have experience of working in collaboration with designer/s in the context of fashion business
  • Enhance their professional presentation and communication skills
Course Description

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction-Course Structure : Introduction to Project 1 : “Fashion Tales” “Fairy Tales” ,Viktor& Rolf , 2011, Hardie Grant Books , London, , s.7-133 “Fashion at the Edge” by Caroline Evans , 2003, Yale University Press, pg.65-80;180-190
2 Narrative +Concept : Project 1 : “Fashion Tales”, Film Screening : Dries +House of Z “Fairy Tales” ,Viktor& Rolf , 2011, Hardie Grant Books , London, , p.7-133., “Research and Design” , Simon Seivewright,2007, AVA publishing,p.36-81
3 Brand Spirit +Inspirations: Narrative +Concept : Project 1 : “Fashion Tales”, Presentations 1 + Design sketches and Collection Drawings “Fairy Tales” ,Viktor& Rolf , 2011, Hardie Grant Books , London, , s.7-133., “Young Fashion Designers”, Marta Hidalgo, 2007, Taschen, s.14-191, Brand Story: Cases and Explorations in Fashion Branding , 2016, Bloomsbury,s. 14-57
4 Design Process : Design and Collection Plan: Project 1 : “Fashion Tales”: Style+ Technical Drawings+ Fabric Selection– Workshop with Designer “Research and Design” ,Simon Seivewright,2007, AVA publishing, s.104-115., ”Apparel product design and merchandising strategies” by Cynthia L. Regan,2008, Pearson Prentice Hall, s. 120-180
5 Design and Product Development : Project 1 : “Fashion Tales”: Design selection + Supply Chain + Positioning +Presentations 2 “Beyond Design:The Synergy of Apparel Product Development” by Sandra Keiser, Bloomsbury, 2017, s. 300-360
6 Garment Specifications : Project1 : “Fashion Tales Fabric Swatch+Costing and Pricing +Merchandising + Color and Fabric Variations “Beyond Design:The Synergy of Apparel Product Development” by Sandra Keiser, Bloomsbury, 2017, s. 450-500 “Research and Design” ,Simon Seivewright,2007, AVA publishing, p.104-130
7 Product/ Brand Presentation and Communication: Project 1: “Fashion Tales “: Catalogue + Lookbook +Promotioal materials +Jury ” Brand Story: Cases and Explorations in Fashion Branding , 2016, Bloomsbury,s. 60-80, Fashion Promotion by Gwent Moore, AVA Publishing ,2012, s.70-95
8 Introduction to Project 2: “Denim Project” : Overview to the sector Technical Trip + Company Presentation
9 Denim fabric+ manufacturing+market definitions +Design and Trend Research: Project 2: “Denim Project” : Presentations 3 “Blue Masters: Innovation in Denim “ by Fabiana Giacometti ,Menabo Group, p.139-147
10 Brand Positioning and Collection Planning : Project 2 “Denim Project” : Market Analysis+ Collection design+ Sketches “Blue Masters: Innovation in Denim “ by Fabiana Giacometti ,Menabo Group, p.20-50., “Developing a Fashion Collection” , Elinor Renfrew, Colin Renfrew,2016, Fairchild books ,p.110-120
11 Design and Product Development : Project 2: “Denim Project” : Merchandising and Supplying +Technical drawings “Denim: Fashion Frontier” by Emma Mc Clenton , Fred Dennis , FIT,2016, p.50-120
12 Design and Product Development : Project 2: “Denim Project” : Costing + Pricing + Quality analysis + Presentations 4 “Denim Style” by Horst A Frederichs, 2014, Prestel ., p. 50-120., “Denim : From Cowboys to Catwalk” by Graham Nash .,Aurum Press, 2002, p. S.60-90
13 Product Specifications : Project 2 : “Denim Project Details and Finishing +Mercandising ( Accessory +Fabrics and Trimming+ Field Trip 2 “Denim by Design “ by Barb Chauncey, 2008,Krause Publications, p. 40-60.,” Denim Finishes” by Rishab Manocha , 2015, Create Space Independent Publishing Platform ,p. 20-55
14 Product/ Brand Presentation and Communication: Project 1: “Fashion Tales “: Catalogue + Lookbook +Promotional materials +Jury Brand Story: Cases and Explorations in Fashion Branding , 2016, Bloomsbury,s. 60-80, Fashion Promotion by Gwent Moore, AVA Publishing ,2012, s.70-95
15 Sales and Marketing : Project 2 : Denim Project Brand Story: Cases and Explorations in Fashion Branding , 2016, Bloomsbury,s. 90-120
16 Review of the Semester
Course Notes/Textbooks

The House of Viktor & Rolf  by Caroline Evans and Susanna Frankel , Merell Publishers , 2008

Viktor and Rolf : Fashion Artists , National Gallery of Victoria , 2017

“Research and Design” by Simon Seivewright,2007, AVA publishing

“ Pattern  Magic” by Tomoko Nakamichi, 2010, Laurence King 

“Blue Masters: Innovation in Denim “ by Fabiana Giacometti ,Menabo Group,

“Denim: Fashion Frontier” by Emma Mc Clenton , Fred Dennis  , FIT,

Denim Style” by  Horst A Frederichs, 2014, Prestel .,

From Cowboys to Catwalk” by Graham Nash .,Aurum Press

“Denim by Design “ by Barb Chauncey, 2008,Krause Publications

Denim Finishes” by Rishab Manocha , 2015, Create Space Independent Publishing Platform

”Styling” by Jacqueline Mc Assey, Clare Buckley, 2011, AVA pub

 “Developing a Fashion Collection” by Elinor Renfrew, Colin Renfrew,2016, Fairchild books

Brand Story: Cases and Explorations in Fashion Branding, 2016, Bloomsbury,s. 60-80,  Fashion Promotion by Gwent Moore, AVA Publishing, 2012, s.70-95

“Beyond Design: The Synergy of Apparel Product Development” by Sandra Keiser, Bloomsbury, 2017

Suggested Readings/Materials

Dersin Kitabı     Creative Fashion Presentations by Polly Guerin (2009), 2nd Ed.

Fairchild Pub., Retail and Merchandise Management, by Nancy J. Rabolt (2009) 2nd. Ed. Fairchild, Apparel Merchandising: line starts here by  Rosenau Jeremy A. (2001) Fairchild, Apparel Product Designs and Merchandising Strategies by , Cynthia Regan (2008) Pearson,

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
2
10
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
4
40
Project
2
40
Seminar / Workshop
2
10
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
4
Study Hours Out of Class
12
5
Field Work
2
5
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
4
Project
2
25
Seminar / Workshop
2
Oral Exam
Midterms
1
Final Exams
    Total
220

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

X
3

To have  a research oriented awareness of design, and being able to do design research individually.

X
4

To be able to use a foreign language at a good and advanced level.

X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

X
9

To develop an ongoing analytical and professional approach to academic and design research.

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

İzmir Ekonomi Üniversitesi | Sakarya Caddesi No:156, 35330 Balçova - İZMİR Tel: +90 232 279 25 25 | webmaster@ieu.edu.tr | YBS 2010